What is Squeeze a Page?

A squeeze page is a page on your site whose sole purpose is to collect a targeted list of potential clients, generally done through capturing their email address.  And why would someone give you their email address?  Because you are offering them something of value in exchange.  “Value” being the operative word.

What makes a good squeeze page:

• It should contain only one call to action-the optin box
• It shouldn’t have multiple navigation links-you want people to stay on the page.
• Easy to read without fancy graphics or backgrounds-graphics can be cool but also distracting.
• Attention getting headline-use a bold font and add some color as well
• Video or audio-it adds a personal touch

Remember the only goal of the squeeze page is to get people to join your email list.  Everything on the page must focus the reader toward the optin box.

In other words, Keep It Simple!